10+ Best Occasions To Send Corporate Gifts (Expert Tips)

Corporate gifting is a great way to show appreciation to employees, clients, or business partners, but timing plays a key role in maximizing its impact.

While you can send gifts anytime, choosing the right occasion can make your gesture feel more meaningful and thoughtful.

Giving corporate gifts during special moments can strengthen relationships, build goodwill, and leave a lasting impression.

In this article, we’ll highlight some of the best occasions to send corporate gifts, from holidays to business milestones, and share expert tips on ensuring your gifting campaigns are effective and memorable.

You can make the gesture more relevant and impactful by aligning your gifts with the right moment.

So, let us get started:

10 Best Occasions To Send Corporate Gifts

Below are some of the best occasions to send corporate gifts to your employees, clients or even for branding:

1. Employee Appreciation Day

Employee Appreciation Day is a fantastic opportunity for organizations to recognize and reward their top performers.

While some companies designate a specific day each year to celebrate this occasion, others choose to appreciate their employees more frequently—whether monthly or quarterly.

Many organizations also opt to recognize exceptional team members on a departmental level, making the appreciation more personalized.

This day serves as a powerful motivator, encouraging employees to continue putting in their best effort.

While a trophy or certificate can certainly be a nice gesture, consider going the extra mile by offering something more meaningful—such as a gift card, personalized item, or experience.

2. Company Anniversaries

A company anniversary is a significant milestone that offers a perfect opportunity to strengthen relationships with employees, clients, and business partners.

By giving corporate gifts on this occasion, you can align the gesture with your company’s achievements and values, creating a memorable experience for everyone involved.

Whether it’s a premium gift for employees or a personalized token for clients, the anniversary gifts can serve as a reminder of your company’s growth and commitment to its relationships. It’s a great way to make both internal and external stakeholders feel valued while subtly promoting your brand.

Also Read: How to Measure the Impact of Corporate Gifting: Key Metrics & KPIs

3. Holiday Season (Christmas, New Year)

The holiday season, including Christmas and New Year, is one of the most popular times to send corporate gifts.

It’s a time when people are in a celebratory mood, and gifting helps build goodwill and strengthen business relationships.

You can choose personalized gifts that align with the spirit of the festival, showing thoughtfulness and care in your selection.

Here are a few gift ideas for the holiday season:

• Customized holiday-themed gift baskets
• Personalized office supplies (e.g., custom pens, notebooks)
• Premium chocolate boxes
• Branded tech gadgets (e.g., portable chargers, headphones)
• Holiday cards with handwritten notes
• Festive decor items (e.g., branded ornaments, desk calendars)

4. Employee Birthdays

Employee birthdays provide an excellent opportunity to show appreciation on a personal level.

While larger organizations may find it challenging to gift each employee individually, smaller companies or startups can make it a special occasion by celebrating with their team.

Recognizing an employee’s birthday not only makes them feel valued but also helps to build a positive work culture. This could be as simple as a personalized gift or a small team gathering to celebrate the occasion(With a delicious cake, obviously).

5. Client Appreciation Day

Just as you recognize the efforts of employees, dedicating a day to appreciating your clients can strengthen your business relationships significantly.

Client Appreciation Day allows you to express gratitude for their trust and support. While gifting clients isn’t mandatory, it can leave a lasting impression and build goodwill, making them feel valued.

You can choose to gift clients based on milestones, the duration of your partnership, or simply as a token of gratitude.

Thoughtful gifts like personalized items, premium products, or branded merchandise can reinforce your professional relationship and showcase that you genuinely care about their business.

6. Business Milestones

Every business aims to grow, and reaching key milestones like launching a new product or achieving a major goal is worth celebrating.

These moments aren’t just about the company’s success—they’re about the people who contributed to it.

Appreciating employees, clients, and partners during these milestones is a great way to acknowledge their role in your journey and motivate them for future achievements.

Here are some practical gift ideas for business milestones:

• Customized thank-you kits with branded merchandise
• Exclusive product samples or early access to a new launch
• High-quality notebooks or planners
• Premium gift hampers (e.g., wine, gourmet snacks)
• Tech gadgets like wireless chargers or Bluetooth speakers
• Personalized awards or plaques
• Spa or wellness gift vouchers

7. Corporate Events or Conferences

Corporate events and conferences are perfect opportunities for gifting. The energy is high, and attendees appreciate receiving thoughtful and practical gifts that add value.

Whether it’s an internal team-building event or an industry-wide conference, giving quality gifts can enhance the experience and leave a positive impression.

To make the process seamless, you can partner with a corporate gifting company to create personalized event gift hampers.

Focus on usefulness and avoid overdoing the branding—subtlety works better and ensures the gifts are genuinely appreciated.

8. International Women’s Day (March 8)

International Women’s Day, celebrated on March 8, is a great occasion to honor the women in your organization and express appreciation for their contributions.

It’s a meaningful way to recognize their efforts and show your commitment to creating an inclusive and supportive workplace. Whether it’s for employees, clients, or partners, gifting on this day can strengthen relationships and boost morale.

Here are some thoughtful gift ideas for International Women’s Day:

• Personalized desk accessories (e.g., organizers, journals)
• Wellness kits with candles, skincare products, or herbal teas
• Gift vouchers for spas or wellness centers
• Books by inspiring women authors
• Custom jewelry or fashion accessories
• Eco-friendly tote bags or sustainable products

9. National or Regional Festivals

In India, festivals offer excellent opportunities for corporate gifting. With a rich cultural calendar, you can choose from a wide range of national and regional festivals to show appreciation to your employees, clients, and partners.

Festivals like Holi, Diwali, New Year, and Independence Day are perfect occasions to share joy, build connections, and make your team and clients feel valued.

Here’s a table of key Indian festivals in 2025 to help you plan your gifting:

Gifting ideas can range from traditional sweets and festive decor to personalized items and eco-friendly hampers. Tailoring gifts to the festival’s theme can make them even more meaningful and memorable.

10. Thank You for a Successful Partnership

Expressing gratitude to new business partners is an excellent way to strengthen the foundation of your professional relationship.

Sending a thoughtful gift after closing a deal or completing a successful project shows that you value their trust and collaboration.

Gifting for partnerships doesn’t have to be extravagant but should be meaningful and relevant. Personalized items, high-quality stationery, or premium hampers work well for this occasion.

You can also include a handwritten note expressing your appreciation and enthusiasm for future collaborations, adding a personal touch to your gift items.

Expert Tip

One of our team members recently planned a corporate gifting campaign for a Fortune 500 company, targeting key moments to make the gifts more impactful. After analyzing various occasions, they discovered that festivals stood out as the best time for corporate gifting. Over 85% of employees expressed that receiving gifts during festive seasons felt more meaningful and timely compared to other occasions.

The campaign focused on major festivals like Diwali and Christmas, offering personalized gifts that resonated with the festive spirit. When planning your corporate gifting campaigns, aligning them with festive occasions can significantly boost their effectiveness and emotional impact.

Conclusion

The occasions shared above are just some of the most popular and impactful times to send corporate gifts, but they are by no means the only ones. Corporate gifting is not limited to specific dates or events; it’s about recognizing the right moments to show appreciation.

You can surprise your employees or clients on any special day, or even on non-special days, when they least expect it.

Be free, be creative, and tailor your gifts to what you feel your employees will truly appreciate. It’s the thought and personalization behind the gift that counts the most, so don’t hesitate to go beyond the usual occasions and make your gifting campaigns more personal and memorable.

The key is to make them feel valued, and a little surprise can go a long way in strengthening your relationships.